Wealth Dynamics

How much more successful could your business be if you created a work environment that supported your natural strengths?

Wealth Dynamics can unlock the insights to help you more easily create wealth in your business.

What is Wealth Dynamics?

Wealth Dynamics, and the closely related Talent Dynamics, is a profiling tool that highlights your personality type so you can: 

  • Learn to go with the flow and do what comes naturally and easily to you
  • Recognise your talents and outsource tasks best handled by another personality type

As a result, you’ll suffer less stress, feel more energised, have more fun, enjoy better relationships, and make a lot more money.

Launched in 2002, the Wealth Dynamics system has been taken by over 30,000 owners of small and medium-sized businesses around the world.

Its aim is to help entrepreneurs and business owners assemble the right team members that cover all the styles and skills needed to create a powerful and sustainable business.

The benefits of Wealth Dynamics

Running your own business should be exciting, rewarding, and fun. Yet, too often, it can be overwhelming and a struggle. 

Wealth Dynamics is one of the most powerful tools you can use to bring clarity and direction to your entrepreneurial journey. 

Find your flow, reclaim your time

When you understand your personality profile, you can reorganise your time to focus on what you love most and do best. You then know what to say no to, which helps your fulfilment and effectiveness go up and your stress and struggle go down.

Clarify your natural path

Your profile is not a box to get stuck in, but a path to follow. Each profile has different playgrounds and rules of the game. By knowing your natural path, you can know what role models to follow, what advice to take, and what you can ignore.  

Achieve your true potential 

Most of us are only achieving a fraction of what we are capable of. Using the entire system of Wealth Dynamics allows you to leverage your own value far more effectively, to make the difference you can in the world.    

Accelerate your financial success

At the heart of Wealth Dynamics is the wealth equation: Once you understand how to naturally create and leverage value, you can control the flow of time, and the flow of money, and accelerate your financial success.  

Recruit a high-performing team

A high-performing team is key to scaling your business. Talent Dynamics helps you build the right team and the right working environment by identifying the profiles you need to bring on board to complement your existing business strengths.

How does Wealth Dynamics work?

Most employees have been through the experience of taking personality tests of one kind or another. 

With its intuitive structure, practical strategies, modern role models, and a link back to the roots of profiling 5,000 years ago, the Wealth and Talent Dynamics system is unique in the following ways:

  • Tailored to trust – It doesn’t put you in a box but highlights a personalised formula for growth and recommended role models to follow
  • Synchronised to time – In fast-changing times, it’s the only personality test that shows you how your strengths link to the cycle of time
  • Intuitive and easy to follow – Once you understand how the profiles link to the way we create and leverage value, it’s easy to apply to others
  • Linked to your flow – You can use Talent Dynamics immediately to directly grow your flow and use the GeniusU mission to measure your flow
  • Linked to team spirit – With links to the I Ching and the five Chinese elements, Talent Dynamics links to your team purpose, company mission, and your ‘why’.

An invaluable business tool

I first came across Wealth Dynamics 10 years ago. The results of my profile were uncannily accurate – as if someone had been inside my head and seen what makes me tick.

Having trained to be an accredited practitioner, I’ve since profiled about 1,000 people and everyone agrees that the results are spot on. My clients use the Wealth and Talent Dynamics system to:

  • Create the right teams
  • Recruit the right people
  • Post them in the right positions

Identifying where team members are most gifted helps everyone thrive in roles they enjoy, builds team effectiveness, and accelerates powerful and sustainable organisational growth.

“Talent Dynamics was introduced as a tool to increase self-awareness and improve team dynamics across the business. Everyone’s profile is listed on our structure chart, which enables us to optimise skills and people’s flow. We now use the tool to onboard new team members. It helps us identify if we are going to have the right person sat in the right seat and therefore going to be happy working in their flow and within the team around them. It has been invaluable in opening up conversations with our teams and recruiting A players.”

Rachel Jenkins, Managing Director at Curvy Kate

Wealth and Talent Dynamics is hugely beneficial for individuals and teams. To help play to everyone’s strengths I can complete team assessments and on-site workshops so you can get the best from your talent.


Let’s speak – Book a call here for an informal chat. Within 10 minutes:

You’ll learn how my coaching will help you

I’ll understand what you are looking to achieve

We’ll discover if we’re a good fit & how to proceed


“One of the things we were really keen to do is pass down the roles and responsibilities to other people, empowering them to take their own decisions.”

– Mark Norton | Composite

“Working with James has built my confidence, allowed me to help develop the team and we’ve got business from it and grown.”

– Jeremy Shakerley | UKSV

“It’s really about giving empowerment to the team and getting them to develop and take those chances and opportunities”

– Alex Skan | Void Acoustics

“James has helped us transform not only the way we do things but also how we think. Our sessions have been invaluable, inspiring, and thought provoking; he has pushed us beyond what we thought possible helping us as a team take stock and realign against the bigger picture.”

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