What is Business Coaching?

Business coaching is the process of engaging in regular, structured conversation with an individual business owner, or team of business owners. The goal is to enhance the owner’s awareness and behaviour so as to achieve business objectives for both them and their organisation.

Business coaching enables the business owner to understand their role in achieving business success and to enhance that role in ways that are measurable and sustainable. The coaching process may take different forms (e.g., individual or team coaching) and involve different goals (e.g., problem-solving, career and succession planning, leadership/executive development, the creation of high-performing teams), but throughout there is a clear focus on the business objectives.

A business coach helps their client discover how changing or accommodating personal characteristics and perspectives can affect both personal and business processes and decisions. Successful coaching helps the client achieve worthwhile business outcomes as an individual or team within the context of the company they own.

Business coaching establishes an atmosphere of mutual trust, respect, safety, challenge and accountability to motivate both the client and the coach. To that end, the business coach must conduct an ethical and competent practice, based on appropriate professional experience, business knowledge and an understanding of individual and organisational change.

James Akin SmithBusiness Coaching