What Is Business Coaching And Does It Work?

“Every famous athlete, every famous performer has somebody who’s a coach. Somebody who can watch what they’re doing and say, “Is that what you really meant?” They can give them perspective. The one thing people are never good at is seeing themselves as others see them. A coach really, really helps.”

Eric Schmidt, Former Executive Chairman & CEO, Google

Schmidt isn’t alone in his passion for coaching. A recent survey by Forbes found that almost one in six entrepreneurs are turning to business coaches to “become more professionally capable.”

The British Psychological Society notes that coaching has evolved from having a stigma attached to it to becoming an indication that your company is worth investing in.

Having navigated the challenges you’re facing, I’m perfectly placed to help you avoid the mistakes I made in my career.

I’ve built and run seven successful businesses and have over 10,000 hours of coaching experience. In 2022, I was crowned Entrepreneur Coach of the Year at the Southern Enterprise Awards.

I often see people fall out of love with their businesses having got stuck in a rut and sadly never reaching their full potential. But that doesn’t have to be the case.

That’s because entrepreneurs succeed better with guidance. Entrepreneur.com goes as far as to state that “if you haven’t hired a business coach, you’re holding yourself back.”

What is business coaching? 

A business coach works with entrepreneurs and business leaders to provide a structured process to guide a business from where it currently is to where the business owner wants it to be.

Working with a business coach gives you the ultimate advantage as they have the specialised knowledge and fresh perspective to accelerate your business’s success and your personal freedom.

Their unique life experience will provide a clear roadmap to unlock your potential and guide you toward achieving your long-term goals.

How a business coach can help you 

As Eric Schmidt said, “The one thing people are never good at is seeing themselves as others see them.” 

A business coach provides an invaluable outsider’s view. They will challenge your ideas and actions, hold you to account, and tell you what you need to hear. Their business acumen will help your business get to the next level.

I know that running a business can be a lonely experience, but it doesn’t have to be. A business coach becomes your mentor providing you with the tools and techniques to expand your education and develop your effective leadership skills.

 “James has been an excellent mentor and coach by providing us with knowledge, guidance and tools to grow our law firm and support our team. We see James as a third director to our business and his coaching has meant the firm has now doubled in size.” Paula Hebberd

 Here are some of the ways in which I help to support my clients:

  • Developing a great company culture that fosters employee leadership and retains high-performers 
  • Effectively and efficiently accelerate business growth by avoiding costly mistakes
  • Building a clear roadmap with the structure and goals to help realise personal and financial freedom
  • Advice on buying, selling, or merging a business, and guidance on raising capital at the right time
  • Achieving a better work-life balance so that business owners can enjoy the results of their hard work
  • Contributing as a non-executive director and mediating and resolving shareholder disputes

Having a business coach can help to reignite your energy and passion for your business and open up a world of new opportunities.

Business coaching that’s tailored to you 

Of course, no two businesses are the same, so it’s important that your business coaching is tailored to your personal situation. 

Whether you want guidance on facilitating a business transition, need a trusted sounding board, or want to address the issues stunting your business growth, I can provide a framework for success.

You will benefit from my powerful and proven systems and strategies. Working together, we’ll implement a new approach to make your business more effective so that, on a daily basis, you can achieve more with less effort. And who wouldn’t want that?

The coaching can take place face-to-face or via Zoom. Again, it’s about providing a solution that works best for you. If you’re based near me in Dorset, we can take walking meetings along the beach or even while paddleboarding!

As your business coach, I will be by your side – in-person or virtually – when you need me most.

Does business coaching work? 

Research has shown that coaching can help boost self-confidence, work performance, and communication skills. 86% of businesses said that they recouped their investment in coaching and more.

Further to this, one survey of Fortune 1000 companies found that the return on investment (ROI) of executive coaching was almost six times the cost of the coaching.

On the subject of ROI, here’s some feedback from my clients:

  • “In less than a year, turnover has increased by £500,000 and our five-year goal is to double turnover from our £2 million start point” Jon Brooks, Inoplas
  • “We’ve grown our business by 25% since taking James on. He has helped us to grow whilst maintaining our service levels.” Alistair Wallace, BKB Accountants
  • “Our gross profit increased by 53% and our business value grew by 83% – working with James was the best decision we ever made.” John Wright

 I can also help accelerate growth – “Having James as a coach has not only helped my business grow during unprecedented times, but also myself as a business owner and human being.” James Dashwood – and improve your work-life balance – “I’m now a lot more flexible. I can attend sports days or school activities with my daughter, or take some time off during the holidays.” Karina Grassy.

 My annual coaching evaluations revealed that, in 2022, every one of my clients agreed that coaching:

  • Increased their confidence
  • Improved their time management
  • Improved their efficiency
  • Improved their leadership skills
  • Enabled them to learn new skills
  • Enabled them to develop better working relationships

“At the time we considered coaching expensive but now I see how expensive it would have been not to have had it.” Richard Isaacs

 Invest in your future 

No matter what you want to achieve, I will provide a tried and tested perspective on how to reach your long-term goals.

If you’re looking to grow your business and implement a positive work-life balance in 2023, I would love to work together. 

To invest in your future with me at your side, get in touch today.

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