TOOL: Urgent Vs. Important

Despite your best efforts to plan out your day, tasks will always get thrown at you at the last minute and while it’s tempting to just add these to your to-do list, that can cause your day to get out of hand quickly. Instead, we need to be able to recognise and separate the “urgent” tasks from the “important” ones.

This is a great Time Management Tool, proposed by former U.S. president Dwight D. Eisenhower to help you prioritise your time and understand where your focus needs to be; Urgent vs. Important. 


Each task falls into a different quadrant:

Important and Urgent: 

These tasks are either expected or unexpected. If you’re expecting an important and urgent task, you should plan ahead and MANAGE to avoid the stress and burnout that can come from dealing with too many of these.

Important and Non Urgent: 

These are tasks that help you reach your personal and business goals, yet aren’t timely. It’s easy to not set aside time for these and FOCUS on them, even though they’re the most important when it comes to leading and driving a business and self fulfilment. 

Not Important but Urgent: 

These are the distractions that hold you back from doing good work. Try to delegate and AVOID as many of them as possible.

Not Important and Not Urgent: 

Simply put, if your schedule is full of not important and non-urgent tasks, you’re doing something wrong. LIMIT these distractions as much as possible.

Which quadrant are you spending most of your time?  Are you prioritising the important non urgent tasks that will deliver the greater results for you and your business?

By classifying your work in this way, you can start to prioritise your time and map out a schedule that allows you to do more of the important work and less of the not important.

What do you need to do to get in the FOCUS ZONE?

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