Is Your Business Prepared For Life After Lockdown?

Is it me, or has the whole country’s mood lifted since Boris Johnson announced the UK’s roadmap out of lockdown? It’s certainly felt as though the warmer days, longer evenings and a bit of light at the end of the tunnel has done us all the world of good.

As the UK transitions back to something closer to the old normal we’ve all felt a bit lighter on our feet and, depending on your industry it’s likely to be the case for your customers too. With restrictions easing people will have the opportunity to start spending again. So, my question to you is this…

What do you need to do in order to enable your business to make the most of the improving situation?

You may well have been focussing on maintaining your personal health throughout the last few months, but now is the time to turn your attention to the health of your business. Although, sadly not all businesses will recover from the pandemic, if you’re in an industry that is likely to see increased consumer spending then it’s worth taking the time to plan for it so that you can really benefit.

A good way of giving yourself focus and clarity is to plan a 90 day sprint.

Plan a 90 day sprint

90 days is a perfect amount of time to make meaningful changes, and in 90 days time we’ll be in mid June and (hopefully!) we’ll have seen a lot of the restrictions lifted. Building a 90 day plan doesn’t have to be a big arduous task that takes hours and hours. It can actually easily be something you create in your next coffee break (yes really!). I promise you the time you put into this now will pay off in the long run as you’ll be able to use your plan as your North Star to guide your decisions and help you get closer towards your end goal. If you’re unsure about how to create a 90 day plan (or don’t believe that it can be done during your next coffee break!) then here’s how to go about it.

Step 1: Grab a coffee and sit down with a pen and piece of paper. Write down 3-5 important goals that you aspire to achieving this year. Keep it simple, it can even be a concise list of bullet points, and try to stick to no more than 5 to help keep you focussed.

Step 2: Next, write down another set of bullet points covering the most important action items or things that need to get done in order to meet the goals you outlined in step 1. Again, the key is to keep this simple and stick to a couple of high level bullet points for each of your 3-5 goals. These bullets are your action items for the next 90 days.

Step 3: Now it’s time to start actioning your plan. Whenever you get distracted or find yourself veering off course, take a step back and check your 90 day plan. Are the things you’re working on now taking you closer to your goals? If not, adjust and take a moment to put yourself back on course. It’s the small, incremental decisions and actions that you make each day that will have a large cumulative impact in the long run, so stick with it!

Top tip: 90 day sprints aren’t just for business, you can also use them to help you achieve your personal goals, whether that’s getting in shape or buying your next house.

Get your head clear

Once you’ve got your 90 day plan in place, it’s time to get your head clear.

This is something I often tell my clients, and it’s never been more important. Ask yourself, are you doing the necessary ‘Boss work’ or are you getting bogged down by day-to-day tasks that you shouldn’t be doing? As the leader of your business, it’s likely that only you can do the leadership and planning and that’s really what you should be focusing your attention on, rather than anyone else’s work. 

You may even find it beneficial to leave your desk for a bit and get some fresh air. A quick walk on the beach always helps to clear my head and gives me the perspective I’m after and I’m sure it’ll do the same for you.

I hope this post has encouraged you to assess the current health of your business and to put the plans and processes in place now so that it’s fighting fit come June. As always, if you feel you need some guidance in this area, please do reach out to me.

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