5 Ways To Stay Agile In The New Normal

When you hear about the world’s most successful companies, you often hear about how the founders stuck to their vision and never wavered. They looked into the “crystal ball,” saw the future of the company and just did the right things day-by-day to realise that vision.

Unfortunately, however, that’s also the story of a lot of businesses that no longer exist. In a lot of cases, if they had listened to their customers and the market and adjusted as they grew they likely would have been successful.

In business, having a vision is great. However, being agile and open to new ideas is the key to longevity.
It’s a similar story in professional sports. 

Have you ever noticed how the greatest sportspeople always seem to be in the right place? Whether it’s returning a 120 mph-plus serve at Wimbledon, receiving a 40-meter cross-field punt to score at Twickenham, the best players are always there. Consistently.

And the reason is because they keep nimble. 

They keep moving their feet towards where they’ve worked out the ball is going to be, not where it was. They keep moving around to get into position, always trying to create an opportunity. The successful ones actively anticipate where they need to go, because that’s where the next play will be.

Today, companies have to be able to adapt rapidly and cost efficiently to changes in the environment and customer behaviour. 

Companies need to develop a ‘customer obsession’ if they want to avoid the pitfalls, and ensure they’re able to react quickly. 

Customer obsession is absolutely crucial in making a business agile because the better you know your customers, the quicker you can adapt to their needs. 

With that in mind, here are just a few thoughts that will enable you to establish where there may be an opportunity and how to get yourself in front of it:

1. Add value

What value can you give away in order to build trust and demonstrate your authority? It could be in the form of free trials, free consultations, free advice, free product to frontline workers etc. People will give you valuable feedback as a result. Feedback that will help you work out where the next play will occur.

2. Assess the market

It’s so important to keep pace with customer trends and the changing market dynamics.

What does the market need and how can you offer it? Design, architect and deliver engagement that delights your customers and encourages them to come back for more.

3. Gather feedback 

Speak to your customers, ask them what they need. This will help you establish what your customers need so that you can pivot your business to deliver it.

4. Adapt to change

Change means you will need to assess and anticipate operational impacts – for example, capacity, delivery, pricing, service enquiries etc. Ensure you don’t over-promise just to win new customers – set and deliver on realistic expectations.

5. Up skill your team

How can you improve your team’s knowledge or skills? Perhaps it’s time to invest in preparing them for the new normal so they keep moving their feet.

Remember that as a business owner, you need to constantly be looking at where the game is going and get there fast. I hope this post is useful in helping you work out what your next move is going to look like. If you’re in the process of adapting your business, please get in touch and let me know how you’re getting on. 

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