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James Akin-Smith

The CEO Decision Partner

Better decisions. Stronger execution. Less noise.
3%

Top globally ranked business coach

6

successful businesses built and exited

93%

world-class NET promoter score

14+

years coaching CEOs

10,000+

hours 1:1 coaching

Hello, I’m James

If you’re here, the business is probably successful. The problem is that growth has made it harder to run, not easier. Too many decisions are reaching your desk. The team is capable but too much still depends on you. That’s where I come in.

I work with ambitious leaders who want to lead with more control and confidence. Together, we focus on priorities, test your assumptions, and plot the clearest path forward, one decision at a time.

Start with The CEO Scorecard

Three James Akin-Smith CEO Scorecard covers: Paddle, Sail, and Cruise stages.

Let’s work together

James Akin Smith gesturing to colleague in discussion near window and brick wall.

The CEO Alignment Plan

James Akin Smith conversing with smiling blonde woman by window in office.

1:1 CEO Coaching

Let’s start with what you need

Teal outline lightbulb above two standing figures on transparent background.

I need an outside perspective.
Someone who’ll challenge my thinking.

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It’s lonely at the top.
No one really pushes or challenges me.

Teal outline figure running up stairs toward a goal on transparent background.

I have a bigger vision.
I’m not sure how to get there.

Teal outline hands lifting a puzzle piece icon on transparent background.

I know there are gaps.
I just can’t see them clearly yet.

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The business could run better.
It works, but not as well as it could.

Teal outline magnifying glass focused on a clock face with L hand on transparent background.

I’m still time-poor.
Too much depends on me.

Teal outline binoculars icon with rounded lenses on a transparent background.

I need a clearer direction.
We’re busy, but not always aligned.

Teal outline bullseye target with arrow hitting center on transparent background.

I’m thinking about my next move.
Maybe succession. Maybe exit. Not sure how or when.

I’ve been where you are

CEO coach holding a leadership decision-making framework in his office

What if you could achieve…

Teal outline lightbulb with check mark inside and radiating lines on a transparent background.

Greater clarity in every decision

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A business that executes without constant escalation

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More control and less firefighting

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A team aligned to purpose and direction

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Space to think, plan, and lead well

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Confidence in your next chapter

Is This a Fit?

Hear from CEOs I’ve coached

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Many thanks for your help nudging us in the right direction,some of the changes you prompted us to make made all the difference to the outcome.

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“I can honestly say it is one of the best business decisions I have ever made.”

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We see James as a third director to our business and his coaching has meant the firm has now doubled in size.

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At the time we considered coaching expensive but now I see how expensive it would have been not to have had it.

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Ready to set sail?

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